Desc: 10 am: Directed by Avinash Nanda. '10 AM' is a story of the new Indian youth. Where financial freedom is now accompanied by huge self-denials, dramatic lifestyle changes and value system challenges. Which at times is leading to loss of identity. 10 am portrays poignantly the anguish and pain of the new Indian youth caught in a Catch 22 situation. The story is a stark exposition of the social decadence that has set in, into every facet of our day to day to life. The degradation of moral values. The diffusion of human ethos. And finally, cultural atrophy of our psyche is deftly handed in this excellently crafted story. It's the story of a currently on bench (in between jobs situation in software industry) young man, when a sudden crisis puts his well-off family into a financial mess.